Busch Gardens
A site refresh for Busch Gardens Europe and Africa, with the objective of increasing consideration and ticket purchases online.
The concept for each park-specific site was that family adventure begins now. Site users could check live weather conditions at the park, read attraction reviews from other families, and watch videos of different family experiences at the park.
Site users could also choose to explore the park through an onsite interactive game. On the Busch Gardens Africa site, users drive their safari Jeep through an interactive park map where they can read reviews, see photos, and even view live video feeds from the attractions.