Sensible Stimulus Package Online Campaign
This rich-media online campaign was to promote the Comerica Sensible Stimulus Package. The concept invited users to interact with the ads to make them sensible.
After interacting with either the leader board ad or the distorted financial chart, the ads animate together to deliver the Comerica message.
The distorted design of the ads stand out amongst the exacting, grid-like format of most financial websites.
In this expanding unit, users could answer simple questions to determine their unique level of savings.